# Deriving Insight

In November of 2023, we conducted a deep dive into our audience to understand the following reader attributes. 

* What they're interested in
* Where they work (what industry they're in, the size of the company they work for, whether they're a founder or investor, etc.)
* What their short- and long-term objectives are according to their personas
* The degree of unique professional knowledge they posses

## What We Found

{% @mermaid/diagram content="graph TD;
A\[Interests] -->|Tech Advancements| B\[Objectives];
A -->|Proprietary Insights| B;
A -->|Emerging Trends| B;

```
B --> C[Short-term Objectives]
B --> D[Long-term Objectives]

C -->|Actionable Insights| E[Immediate Improvements]
C -->|Attention for Products| F[Spurts in Attention]

D -->|Career Growth| G[Strategic Planning]
D -->|Business Expansion| H[Partnerships for Investment]
D -->|Investing| I[Promising Ventures]

style A fill:#f9f,stroke:#333,stroke-width:2px
style B fill:#bbf,stroke:#333,stroke-width:2px
style C fill:#bfb,stroke:#333,stroke-width:2px
style D fill:#fbf,stroke:#333,stroke-width:2px
style E fill:#ff9,stroke:#333,stroke-width:4px
style F fill:#ff9,stroke:#333,stroke-width:4px
style G fill:#9ff,stroke:#333,stroke-width:4px
style H fill:#9ff,stroke:#333,stroke-width:4px
style I fill:#9ff,stroke:#333,stroke-width:4px
```

" %}

Our research unveiled several key insights about our audience that will significantly impact our content strategy moving forward. Here's a concise overview:

### Interests

* A strong inclination towards the latest industry-agnostic technological advancements.
* Key interest in proprietary insights that benefit their work. For example, deal flow for a venture investor. 
* Keen on staying updated with the emerging trends and practices within their sectors.

### Workplace Demographics

* Predominantly in tech, real estate (residential and commercial), and buy-side finance (asset management, venture capital, private equity).
* A mix of individuals from startups, mid-size companies, and large corporations. These are programmers, product managers, startup founders, venture general partners, angel investors, etc. 

### Objectives

* **Short-term:** Looking for actionable insights and strategies to implement immediate improvements in their work or business. Also, if founders of emerging businesses, looking for spurts in attention for their products. 
* **Long-term:** Focused on strategic planning for career growth, business expansion, or investing in promising ventures. If founders of emerging businesses, looking for long-term partnerships facilitating investment capital and consumer marketing. 

### Professional Knowledge

We found our audience to be highly insightful about their respective industries, due both to their time and positions therein. This is something we hope to harness and share with our community, leading us to develop [Fantasy Buzz](https://docs.techbuzz.ai/fantasy-buzz) as the first step in this process. 

{% content-ref url="../fantasy-buzz" %}
[fantasy-buzz](https://docs.techbuzz.ai/fantasy-buzz)
{% endcontent-ref %}